Although Adrian is madly in love with his wife, Adrian is attracted to his wife`s best friend and begins an illegal affair with Nicole. Nicole is deeply in love with her best friend`s husband, who gives her the care and attention she seeks. She risks her lifelong friendship with Monica. Monica (Angel Locsin), who grew up with little love from her father and two brothers, realizes her true worth when she meets Adrian (Jericho Rosales). However, Monica and Adrian`s marriage is called into question as Adrian and Nicole`s (Maja Salvador) paths continue to cross, lighting a fire that will lead Monica to fight for her right as a legal wife. After three years, Monica returns to the Philippines with her son and the daughter she gave birth to in America. Since she and Adrian are both personalities in the advertising industry, they find themselves in a joint venture. Despite the outrage Adrian feels because his children have been stolen from him for a long time, he soon realizes that he wants his family back. But he also realizes that his ex-wife is now a changed woman – Monica is wiser and exudes a strong and tougher attitude. Adrian does not know that Nicole, who used her son to cling to Adrian, managed to trick Monica into thinking that she and Adrian are in a relationship.
When Monica insists on cancelling, Adrian finally gives up the fight and decides to let her go. What Adrian didn`t expect was that his tearful goodbye to his great love could be the last word he would ever say, as he would have an accident on the way home. Will Monica`s instant freedom come at the expense of Adrian`s life, whom she still loves despite all the hardships that marred her marriage? After returning to her real family, Monica learns to love her real father and two brothers. Her father, Don Joaquin, loves Eloisa, forgives his wife and is kinder to her. Eloisa returns the favor wholeheartedly and learns to love and care for Joaquin. His feelings for Dante fade. The government shut down several networks (including ABS-CBN) during the 1972-1986 martial law period, leaving RPN and GMA the only two commercial television stations in the country. The lack of a diverse media base contributed to the emergence of satellite broadcasting nationwide, and competition between the two networks boosted afternoon and prime-time sitcoms and series. Philippine television programs were similar to those in the United States, with networks scheduling programs in daily time blocks instead of separate weekday and weekend programs. For the first time since GMA`s remake of Marimar in 2007, the live-live TV series finals have returned. ABS-CBN On the Wings of Love with James Reid and Nadine Lustre. Born for You, the first music television series since the 2006 television version of ABS-CBN`s Bituing Walang Ningning, starring Janella Salvador and Elmo Magalona.
ABS-CBN and GMA were among the first Asian television producers to export drama with a universal message that reflected the reality of Filipino and Asian societies. Pangako Sa`Yo is the most successful television series in the Philippines in the world. Before the series topped Chinese television ratings in the mid-2000s, it was seen by more than a billion viewers in Southeast Asia and Africa. [ref. needed] ABS-CBN presented its international sales website[7], which provides access to its shows. The network shows that Sana Maulit Muli (Taiwan), Lobo (nicknamed She-Wolf: The Last Sentinel), Tayong Dalawa, Dahil May Isang Ikaw, Kahit Isang Saglit, Katorse, Mara Clara, Magkaribal, Be Careful With My Heart (Vietnam) and Walang Hanggan were exported. They were followed by Ina, Kapatid, Anak, May Bukas Pa, Forevermore, Till I Met You, Wildflower and Ang Probinsyano. The decade was marked by two successful TV series (Dahil May Isang Ikaw and May Bukas Pa).
Dahil May Isang Ikaw began in the previous decade and ended on January 15, 2010. Rosales, Hermosa, Diether Ocampo and Angelika dela Cruz played in Sana`y Wala Nang Wakas. It aired between 2003 and 2004 and was the first drama series in the world to allow viewers to choose the end of a story via SMS. A contemporary ABS-CBN television series, Basta`t Kasama Kita, starring Judy Ann Santos and Robin Padilla. Notable for its performance by the National Bureau of Investigation, it was the first Philippine series to air a final episode of the series live in 2004. In 2004, GMA Network overtook ABS-CBN in popularity when it introduced all-fantasy primetime programming featuring female leads, such as Encantadia (originally starring Iza Calzado, Karylle, Sunshine Dizon, and Diana Zubiri) and Mulawin (starring Angel Locsin and Richard Gutierrez). GMA won with Darna in the lead role with Angel Locsin in the lead role. ABS-CBN`s 1999-2001 series Saan Ka Man Naroroon starred Claudine Barretto in a triple role; Barretto then starred in Sa Dulo Ng Walang Hanggan and Marina in 2004. The latter popularized the imagination of most Philippine teleseryes. The discovery of the case is explosive.
The consequences of Adrian`s affair and deception, love and lust, are vividly described throughout the series. By the end of the decade, GMA-7 and ABS-CBN had become rivals. GMA aired its 2007 remake of the international telenovela MariMar starring Marian Rivera and Dingdong Dantes. Three ABS-CBN series became popular: the remake of the soap opera Gulong ng Palad from 1977 to 1985, the Teleserye Sa Piling Mo and the Maging series Sino Ka Man. The latter, the most popular television series internationally after Pangako Sa`Yo, played John Lloyd Cruz, Bea Alonzo, Sam Milby and Anne Curtis. GMA Network began producing the soap operas Ikaw Lang Ang Mamahalin (with Angelika dela Cruz), which aired from 2001 to 2002, and Sana Ay Ikaw Na Nga (with Dingdong Dantes). Political drama Kung Mawawala Ka investigated corruption with Eddie Garcia, Hilda Koronel, Liza Lorena and Gloria Diaz. The series, which aired from 2001 to 2002, was awarded by the Philippine Movie Press Club (PMPC). GMA Network has the highest-rated pilot episodes featuring Darna and Encantadia in 2005, making fantasy a popular genre.
The network produced Boys Next Door, a teen melodrama that was the first Filipino television series to air in South Korea. The Filipino adaptation of MariMar, GMA`s most successful national television series, also aired in Thailand, Malaysia, China, Singapore, Indonesia, Cambodia, Vietnam, Uganda, Tanzania, Kenya and Hawaii in 2007. Other GMA shows such as Habang Kapiling Ka, Kahit Kailan, Bakekang, Muli, Impostora, Mga Mata ni Anghelita, Dyesebel and Encantadia are still broadcast elsewhere in Asia and Africa. However, it was abruptly cut due to the closure of ABS-CBN`s free-to-air stations following the National Telecommunications Commission`s cease and desist order due to the expiration of the franchise. Until the late 1980s, Philippine television series aired in the afternoon.[23] .